LGMG QiHang East Africa Launches: New Global Expansion Model Takes Root in Africa

On July 13 local time, under the bright sun of Dar es Salaam, the capital of Tanzania, a grand and significant opening ceremony took place — the official inauguration of LGMG QiHang East Africa Regional Company. Mr. Qi Jun, Deputy Secretary of the Linyi Municipal Party Committee, and Mr. Wang Xiaohui, Vice General Manager of Shandong Lingong and General Manager of the International Marketing Company, jointly unveiled the nameplate and delivered speeches. More than a hundred guests, including well-known local entrepreneurs and key LGMG customers, attended the event to witness this milestone moment.

In his speech, Deputy Secretary Qi Jun expressed sincere congratulations on the opening of the new company and high expectations for LGMG’s foresight and decisive actions in expanding its overseas business. He pointed out that the establishment of LGMG QiHang East Africa Regional Company is not only a vivid practice of Linyi enterprises responding to China’s "Going Global" strategy, but also a demonstration of LGMG's boldness and wisdom in venturing into the international market and making its mark on the global economic stage. This initiative, like a stone cast into the lake of China-Tanzania economic and trade cooperation, is bound to create ripples and inject new momentum into bilateral cooperation in various fields such as economy and trade. Linyi City will continue to provide solid support for the international development of enterprises, promote the early implementation of more projects, and help LGMG achieve steady and long-term development in the global market.

In his speech, General Manager Wang Xiaohui emphasized that the establishment of the East Africa Regional Company is a key step in Shandong Lingong’s global vision and strategic layout in the African market. Taking Tanzania as a strategic foothold, Shandong Lingong is embarking on a new journey in Africa. This move not only showcases the strategic foresight and sense of responsibility of an industry-leading enterprise, but also serves as another model of deepening China-Tanzania friendship and promoting people-to-people connectivity. In the future, Shandong Lingong will adhere to the philosophy of “Customer First, Quality Priority,” aiming to bring Tanzanian customers more high-quality, high-performance products, along with comprehensive and personalized services. The company will actively participate in Tanzania’s economic and social development and work hand in hand with the Tanzanian people to create a better future.

Mr. Wang Jiangang, Chairman of LGMG QiHang, stated that the establishment of the East Africa Regional Company marks a significant milestone in LGMG’s globalization strategy. The newly introduced “Manufacturer-Partner Global Expansion” model is an innovative move that aligns with the trends of the times and market dynamics. Through deep collaboration between manufacturers and partners, LGMG can fully leverage its advantages in R&D and manufacturing, while relying on partners’ local resources, channels, and experience to more quickly and flexibly meet the increasingly diverse and personalized needs of African customers. This model not only lays a solid foundation for LGMG's development in Africa but also provides a replicable success case for other enterprises going global.

As an active practitioner of the “Manufacturer-Partner Global Expansion” model, LGMG QiHang bears the mission of advancing LGMG’s international strategy. The new company will establish forward-deployed warehouses to shorten delivery cycles and meet customer demands, cultivate local technical service teams to provide professional support and help customers reduce costs and increase efficiency, and create job opportunities to promote local development and achieve mutual benefits. In the future, it will expand its footprint by building outlets on the front lines of the market, and establish centers for operations, services, and innovation. It will serve as a bridge between LGMG and its customers, supporting product R&D and service optimization, while also becoming a window for promoting Chinese brands and culture and enhancing China-Africa friendship.

The establishment of LGMG QiHang East Africa Regional Company marks a solid step in LGMG’s new international strategy in Africa. It signifies a breakthrough in building an “overseas localized service system,” laying a foundation for long-term growth and setting a model for the global expansion of the “LGMG Model.” Amid global economic adjustments and intensified competition, LGMG will use this as a new starting point to explore innovative internationalization paths, contribute to China-Africa economic and trade cooperation, and write a new chapter of win-win collaboration.