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  • February 07, 2024

"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"


Recently, Shandong Lingong's first mining area scene-based roadshow promotion conference in Indonesia was grandly held in the Kalimantan coal mining area. More than 120 guests including coal mine owners, contractors, and industry media attended the event.


The roadshow provided the most intuitive and real-world sensory experience for the guests, with live demonstrations of machinery in action, customer experiences, and case showcases. The event received a strong response, a lively atmosphere, and high praise from clients.


"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"

"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"


Shandong Lingong conducted thorough research to understand the market demand in Indonesia, analyzed the competitive landscape, and organized the scenario-based roadshow. Clients were invited to the mining site to observe real-time product performance in excavation operations. The event focused on showcasing the advantages of Lingong products in efficiency, fuel consumption, performance, and comfort. By using the lifecycle cost (LCC) management model, the company scientifically calculated the operational costs of the equipment, helping clients reduce costs, increase profits, mitigate risks, and ensure sustainable development. With power, focus, and solidarity, Shandong Lingong is preparing for the next industry cycle.


"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"


Complete solutions, new models. Leveraging a rich product portfolio, Shandong Lingong offers comprehensive product solutions and promotes a scenario-based marketing model. The company demonstrated product construction combinations, matching service points and advanced parts distribution, ensuring that customers can "see, touch, use, trust, and rely on" the products. This approach creates more value for customers and forms a symbiotic value chain and alliance ecosystem. This is where Shandong Lingong's product advantages and core competitiveness lie.


Shandong Lingong will continue to optimize its product portfolio, deepen relationships with large clients, and focus on after-market services, truly prioritizing customers' businesses and providing strong support for the development of Indonesian clients' enterprises.


"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"

"Roaring Success in Indonesia: Scene-Based Marketing Kicks Off"

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