SDLG Excavators Make Debut in Gabon Market

The Republic of Gabon, a Central African country located along the equator, has high demands for construction machinery, with local customers traditionally favoring high-end European and American brands.

To change this situation, Shandong Lingong focused on Gabon’s core market and sought differentiated marketing strategies by targeting key regions. During the team's first visit to Gabon, they decided to use excavators as the breakthrough point for market entry, choosing small excavators for municipal projects and large excavators for manganese mining as key focus areas, and visited local key customers.

When promoting the B877F product to the local market, the team keenly discovered a demand for small excavators for dredging operations. After a focused presentation by the team, the customer showed strong interest and immediately decided to place an additional order for the Lingong B877F. They also expressed the need for a small excavator suitable for ditch dredging and maintenance. Seizing the opportunity, the Lingong team decided to strongly recommend the ER616F model, equipped with a specialized dredging bucket for ditches, which could fully meet the customer’s needs.

By creating value for customers and striving for mutual benefit, Shandong Lingong will continue to uphold its philosophy of "reliable performance under heavy loads" and provide high-quality products and services to customers in Gabon and across the African market, working together for a bright future.